World Bicycle Relief

“We are partnering with World Bicycle Relief to advance our mutual efforts to create economic and educational opportunities in African communities. WBR’s programs align beautifully with Theo’s own in that they emphasize cultivation and support of sustainable livelihoods for people. At Theo, we believe this is the most impactful way to effect positive, long-term change.”

— Joe Whinney, Theo CEO and founder


We’ve partnered with World Bicycle Relief to create a bar that helps transform individuals and communities through the power of bicycles. The bar features our award-winning 70% dark chocolate and a pinch of sea salt. Proceeds from the sale of each bar help provide students, health care workers, and entrepreneurs in rural Africa with specially designed, locally assembled WBR bicycles. With over 125,000 bicycles in the field and more than 800 field mechanics trained, WBR is changing lives across Africa. Compared to walking, bicycles improve access to education, healthcare and economic opportunity by increasing carrying capacity and accessible travel distance while decreasing the time it takes to commute to and from schools, clinics and markets.

Imagine if as a child, in addition to the average school day, you had to walk 12 kilometers to and from school—over five hours round trip—while also waking up early enough to perform family chores. That’s a possible 14-hour day for child, not including time for meals, homework and play.


  • A safe and reliable way to get to school
  • Faster completion of household duties
  • A huge decrease in commuting time

More time leads to...

  • Increase in student attendance
  • Improved child safety
  • More girls in school
  • More energy for study
  • Improved test scores
  • Reduction in early pregnancies & marriages for girls
  • Increased possibilities for future livelihoods

WBR’s Bicycles for Educational Empowerment Program (BEEP) makes it possible for students (primarily girls due to their unique challenges accessing education) to complete their education and build a better life for themselves, their families, and their communities in Zambia and Zimbabwe. By using bicycles to cut their commute times, students increase their capacity to learn. Since BEEP’s launch, school attendance is up 25% and test scores are up close to 40%. This year, Theo is partnering with WBR to provide bicycles for the Chipapa Primary School in Kafue, Zambia, where the average student commutes 10 kilometers each day.

To learn how World Bicycle Relief impacts the lives of students, check out the video below:



Learn more about WBR’s efforts here.

Purchase our Word Bicycle Relief bar here.