Joe Whinney, Theo Chocolate founder and CEO, "pushes hard for farmers to increase quality -– particularly in fermentation and drying -– which is essential to a premium chocolate company and the key to higher incomes for farmers... Farmers who produce marketable products are taken permanently out of extreme poverty. They find independence, self-sufficiency and dignity -– the ultimate goals of development. 'This is one of the best ways to invest in Africa’s future,' argues Ben Affleck. Joe makes the point with typical enthusiasm: 'Cocoa can save the world.'"